Author Archives: Key 4

          As we approach the end of the StartGBC program with all the knowledge and work developed during this time, there are some questions I still would like to address to Neal Lelliot to help my company, Key-4 business, achieves its true potential. During this program, my business idea has improved andContinue reading “The Key Questions for Start GBC”

StartGBC has been a great experience for me to build my skills to open my own business and improve the weaknesses I find in myself. Working with Neal Lelliot has been a priceless experience. His content is rich in knowledge, and resources and I can say 80% of what he shares is new and extremelyContinue reading “StartGBC Experience”

This semester I opted to StartGBC program as I plan to develop my business. In December 2021, I opened Key 4 Marketing Solutions to provide digital Marketing services for small businesses. I have been in the Business Development field for over almost 20 years. In search of convenience and changing lifestyle, I opted to doContinue reading “My Journey at StartGBC”

Imagine having the opportunity to participate in 11 weeks of Marketing Seminar Series, where you can learn from so many different areas of marketing. Thanks to Wendy Greenwood, I had the pleasure to immerse myself in this experience. This seminar was informative and an amazing opportunity to open my mind to all aspects of digitalContinue reading “Marketing Seminar: Career and Opportunities”

Interview with Lia Grimberg, Divisional Vice-President, Customer Marketing for The Bay. Last week we had the amazing opportunity to interview Lia Grimberg. Lia is the Divisional Vice-President, Customer Marketing for The Bay. Lia is a data-driven marketing expert that understands customer needs using customized marketing communications to increase ROI. Close to almost 20 years ofContinue reading “Using Company’s Data to Win Customer Loyalty”

Interview with Caroline Berryman from York Region This week we had the pleasure to interview Caroline Berryman the Communications Manager of Community Engagement and Marketing for the York Region to discuss marketing in the public section. It was an incredible opportunity to see marketing from a different perspective. For me, with 20 years of workingContinue reading “Marketing in the Public Sector”

We are constantly turning to our devices for almost everything that we need. The technology and the world we live in today allow us to get immediate responses and information to our daily needs. How many times a day do you use your mobile to get answers in moments like “I want to know”, “IContinue reading “Marketing at Micro-Moments”

Predicting Budget for your Marketing Needs As mentioned in our previous posts one of the main reasons that lead the new business to fail is unsuccessful marketing initiatives. What are the first steps that a business owner needs to think about before opening their business? The first step is to predict their company’s marketing needsContinue reading “Successful Strategies for a New Entrepreneur – Topic: Successful Marketing Initiatives”

Having a business does NOT make you an entrepreneur. Your business behaviour does. Business behaviour, knowledge and strategy are the key factors to determine if your business will survive for more than five years in the market. As discussed in our previous post, we will provide you with the 4 top priorities to have inContinue reading “4 Key Factors To Become an Entrepreneur”