This semester I opted to StartGBC program as I plan to develop my business. In December 2021, I opened Key 4 Marketing Solutions to provide digital Marketing services for small businesses. I have been in the Business Development field for over almost 20 years. In search of convenience and changing lifestyle, I opted to do something I enjoyed doing during my work journey and opted for digital marketing.
Even though I have vast experience in management and operating business in Brazil, I want to gather valuable information to operate my own business in Canada. The program led by Neal Lelliott is an excellent font of information on what I need to address the challenges I have with lack of information and resources for new business in Canada.
I have been building the company and improving services every day, with all that I am learning through the course and the available resources. Key 4 has been growing and acquiring new clients every month. However, this semester at StartGBC is helping me to do so. I am learning how to create the foundation for the company and make sure I have all the knowledge and structure to keep growing and make this job my primary and only source of income.
Key 4 works with all digital media marketing services. We have a team now offering services from website development to social media content and designs. We have been operating online only. We are now learning more about the competitor’s stages and weakesses as one way to improve our services and offer the best solutions to our clients.
Marketing is constantly improving and changing. The least news and media reports, at this moment, is AI improving the quality of social media and what to expect. Yesterday at Cooprathon, AI was a relevant topic.
Roberta Pelucio
Key 4 