We are constantly turning to our devices for almost everything that we need. The technology and the world we live in today allow us to get immediate responses and information to our daily needs. How many times a day do you use your mobile to get answers in moments like “I want to know”, “I want to go”, “I want to do” and “I want to buy”? These are Micro-moments that we are using to get answers on our device all day. In today’s post, I will mention 5 apps that I personally use and how businesses should take advantage of marketing to increase their brand awareness and sales.
My phone is with me all the time, I know that most of you also think that if your phone runs out of battery or if you forget it at home, you will feel lost like Tom Hanks on Cast Away without Wilson. When I’m leaving home to buy something, and I don’t have my phone with me I won’t be able to go if I don’t know the store I am going to or where it is located. I need to search where I can find what I need, and what is the closest place to go. When I want to cook something, I use to search for recipes with the items I have at home. When I want to play a song, I search for the chords online. I use my phone for micro-moments all the time and I know you do it too!
The top 5 Apps I use or like the most are Facebook, Instagram, LinkedIn, Google Search Engine and Google Maps.
- Facebook: I use Facebook mostly to find local businesses and items sold on the marketplace. I also use Facebook to find reviews from local restaurants and stores.
- Instagram: I like Instagram to find tips on cosmetics products, watch reels of self-makeup tutorials, and fashion.
- LinkedIn: This platform I use to search trends on business and marketing, find local events and promote B2B.
- Google Search Engine: My top research goes on google to find quick answers to what I need at that moment. Sometimes these searches will lead to an action to purchase, get directions, find things to do or to get information .
- Google Maps: Every time I need to buy something or find a place like a restaurant or a store, I rely on google maps, which will provide me with address, distance, hours and reviews.
When a business develops an App or a Progressive Web App to improve customer experience, it needs to be tested with a designated group of people that will be able to test all functionalities before making this available to the public. Mobile friction can frustrate the customer and lead to the opposite results, you can lose customers or receive a bad reviews. For example, Canada’s Wonderland App frustrates me every time that I will use it. Some of my membership information is not saved under “my account” and I constantly have to search for my membership number, some of the functionalities of the website are not available on the app and some are not available on the website, I have to be constantly switching between the two platforms.
Marketers and Businesses need to focus on improving the customer experience online using micro-moments. We have seconds to catch the customer’s attention on their search. Customers need to find all the answers to their questions when they look at your ad or post. Understanding how to address the 4 micro-moments in a short, informative or creative way is the key to success.
Roberta Almeida
Key 4 